Digital Experience
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Digital Experience

Digital E3 experiences (emotionally empathetic experiences) are delivered to consumers, employees, and partners over web, mobile, social media, and newer channels like messaging platforms.

User-centric design, personalized interactions enabled by Analytics, and use of technologies like Natural Language Processing are at the heart of Digital E3.



what we mean by digital e3


Some the key business outcomes of Digital Experience offerings include:

  • Customer Loyalty
  • Retention and Repurchase Intentions
  • Brand Awareness and Advocacy
  • App-stickiness and Customer Engagement
  • Operational Efficiency
  • Employee Engagement

We deliver digital experiences through:

  • User Experience Offerings: Rooted in user-centred research, cognitive psychology, visual design, design thinking, our user experience framework seeks to deliver emotionally empathetic experiences to end users at two levels:
    • User Experience Assessment: To enable customers to identify the gaps between business, users, and technology and further help them to build a design strategy/roadmap for an existing or a new product
    • User Experience Design: To create a consistent and seamless framework to support overall user experience by designing digital touchpoints
  • Omni-Channel Offerings:
    • Portal Development: To provide development and maintenance services to implement multi-channel portal solutions that deliver personalized content and experience
    • Mobile App Development: To provide mobile app development & maintenance services to help customers develop consumer and enterprise mobile experiences

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Alliances & Partners

We have strategic partnerships with leading organizations in the industry that enable us to strengthen our Digital Experience.

The NIIT Technologies Advantage

  • Deep experience in delivering the world’s leading easy, effective, and emotionally resonant digital experiences
  • Recognized and deeply experienced leaders in travel, investment banking, insurance, manufacturing and media verticals
  • Rich experience in the core applications that underpin experiences
  • Impressive credentials across all digital channels
  • Large network of partnerships with many leading multichannel experience platform providers
  • Extensive experience in native coding and platform environments.
  • Comprehensive end-to-end ideation, execution, testing, and Devops experience
  • Data, integration, and infrastructure experience to ensure quality of experience
  • Agility, cost, and reliability

Resource Library

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