Leveraging Analytics to Improve Ancillary Revenues for Airlines
As global competition continues to shrink profit margins, airlines are seeking ways to increase revenue, reduce expenses, and improve traveler experience. They are also deluged with data from multiple channels such as social media, marketing research surveys, customer feedback, and word-of-mouth. While this information explosion can pose challenges, smart airlines are finding ways to leverage it. They are adopting advanced analytics tools and techniques to turn data into knowledge, pushing ancillary revenues to loftier heights, and minimizing liabilities. Airlines are also moving from customer insight to digital foresight, predicting the demands of the traveler and delivering a more tailored offering that spans the traveler’s entire journey.