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Leading the Digital Change – A CIO Perspective

Leading the Digital Change – A CIO Perspective

A Mega Trend at the Helm of Innovation and Superior Customer Experience

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Leading the Digital Change – A CIO Perspective

Abstract

As growing digitization and evolving consumer demand rapidly change the marketplace, enterprises must find new ways to innovate. Leveraging digital technologies—cloud computing, social business, analytics, and mobility (the SMAC stack)—can help enterprises to capitalize on new opportunities and optimize existing operations to deliver superior customer experience. However, to transform themselves completely, enterprises must create a “Digital First” strategy and design the right, scalable IT infrastructure to deliver value to customer and business.

The Digital Highway

As enterprise IT systems follow the trend of adopting new digital channels, consumer experiences become increasingly personalized and contextu


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