Get e-platforms or lose your competitive edge—our client was experiencing such a crossroad when they turned to us for efficiency and transparency in their auction system. The existing manual auction system was prone to human errors. We responded by developing an efficient e-auction system capable of carrying out the auction process using handheld devices in a wireless network environment. The system empowered farmers to directly sell their tobacco bales to the cigarette manufacturing companies through the client with benefits accruing to all stakeholders.
The client, a recognized board, was established with an overall objective to help farmers reach the right buyers and ensure fair and remunerative prices for their produce.
The client strives to provide superior service to its customers—growers and traders—in a systematic manner. The existing manual system was incapable of handling the requirements because of the tedious process of consolidating data across various auction platforms. The system did not provide fair pricing to farmers, there was discrimination in allotment of bales, big buyers dominated small buyers, and scarce information was provided to the stakeholders. With no traceability and lack of transparency, the system was prone to errors.
The manual interference of employees led to unavailability of instant information, which further delayed the payment release process. Also, the client was not able to easily register growers, and the payment system was quite complex—reducing the overall efficiency.
The client chose us as a technology partner to automate the auction processes based on our capabilities and expertise to provide automated systems that increase employee productivity.
We developed a high performance, robust, and reliable e-auction system on a volume-based revenue pricing model. By providing 31 e-auction platforms—20 in Andhra Pradesh and 11 in Karnataka—we not only simplified administrative procedures but also envisaged the usage of handheld devices by farmers/bidders/client officials with a barcode scanner.
The new system made it simpler to access, process, and upload data. The following operations were activated on the system:
We partnered with the client to deliver rich functionality and MIS capabilities. We applied a flexible, modular, and maintainable architecture that helped us deliver a round-the-clock system that could conduct auctions on a real-time basis.
Our team was also engaged to provide infrastructure support, application development and management, project support—field support, data center support (pre- and post-implementation), and helpdesk support.
Approximately 50-100 villages covering about 2000-4000 growers were the major beneficiaries of the e-auction system developed by us. The system helped farmers get competitive rates for their produce minus intermediaries, with equal opportunity to small and big farmers to sell their produce at fair prices.