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Concise marketing analytics leads to stronger brand loyalty for NIIT Technologies’ clients

Concise marketing analytics leads to stronger brand loyalty for NIIT Technologies’ clients

An interview with Pratibha Salwan, Senior Vice President of Digital Services, NIIT Technologies, talking about the measures that companies can take to provide superior user experience in the age of digital transformation. The article also shares her insights on the challenges and opportunities to ensure effective data cleansing in order to provide actionable insights.

Publishing Date: 
Thursday, November 10, 2016