LoyaltyEnabling customer engagement and ancillary through Loyalty
Instant gratification is becoming an important business driver and loyalty programs need to ensure that points/miles are easily awarded and redeemed without a long processing period. Loyalty programs need to integrate closely with the multiple touch points across the customer journey, to monetize data based on customer insight. This is where the true value of customer loyalty will be unlocked with better campaign management and increased ancillary sales. NIIT Technologies with its extensive knowledge of the loyalty domain and technological expertise is perfectly poised to help the airline industry enhance revenues and improve customer experience.
We understand the diverse aspects of a well-integrated loyalty solution, where monetizing data can be enabled through customer insight received from the various customer touchpoints across the customer journey. Customer Online Services - including Profile management, Shopping & Ancillary services and customer communication
- Customer Online Services - including Profile management, Shopping & Ancillary services and customer communication
- Partner Management - including partner creation, partner product management and partner promotion management along with business rules
- Marketing - including Campaign management, Promotions and Content management
- Loyalty Points - including Points Management – accrual, redemption and validity, Business Rules and Notifications
- Loyalty Product Management and Points Pricing - Air/Non Air bundling and pricing
- Insights and Analytics
- Order Management & Fulfilment
We have extensive development, integration, and implementation experience including enablement of faster Air/Non-Air Partner onboarding, through real-time inventory management. We have also enabled the addition of new markets/geographies leading to customer base expansion. Our extensive experience with loyalty mobile applications with a focus on personalization and customization will help you create better customer experience and improved spending.
- We enabled easy partner integration on our client's loyalty platform thereby doubling their customer base
- We implemented online stores for the worldwide market for loyalty members of our client leading to 2 million GBP earnings over a peeriod of three years
- We implemented a loyalty upgrade program enabling the customer to realise a gross profit margin of £3.5 million in three years
- We implemented real-time flight inventory leading to 40% increase in successful flight bookings throught the loyalty platform
- We implented an award winning mobile loyalty application for our customer which led to better customer experience and connect with increased personalization generating additional revenue by ancillary sale